Hi, I'm Mimi
I empower high achievers to dress with confidence and build timeless brands that align with who they are and what they stand for.
I'm the creative director and co-founder of the fashion brand Leinné, as well as the founder of Galerie Mode Creative Ltd and the author of the Mimi & Classic blog.
Through my work, I help individuals and brands express clarity, purpose, and elegance — combining creative direction, strategy, and storytelling.
Design-led PR and Creative Direction for High Achievers & Niche Brands
I work 1:1 with founders, entrepreneurs, and executives to define their visual identity and communication strategy.
Together, we build influence that feels intentional and lasting.
Through Galerie Mode Creative Ltd, we collaborate with boutique brands and PR agencies, offering creative direction and design-led strategy that elevate campaigns, refine narratives, and transform aesthetics into meaningful visibility.
OUR APPROACH
“Timeless, Purposeful, Human”
Whether it’s shaping a founder’s personal image or crafting a brand’s creative ecosystem, our approach stays the same - clarity, aesthetics, and long-term value.
→ Just launched :
THE SUNSET COLLECTION
Each collection begins with an idea — a distilled vision translated into form and message.
That’s how I help brands craft a visual language that builds long-term resonance
About Mimi Minh Nguyen Lim
- Creative Director & Founder
With over 14 years of experience between Paris and Asia, Mimi Minh Nguyen Lim brings a cross-cultural understanding of luxury, communication, and business strategy.
As founder of Galerie Mode Creative Ltd and the eco-luxury brand Leinné, her work bridges creative direction, styling, and brand transformation, helping leaders and boutique brands express timeless identity in a modern world.
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