ABOUT
Mimi and Classic is a media personality and creative platform founded by Mimi Lim (née Minh Nguyen) and Galerie Mode Creative PTE. LTD..
We offer insights on personal branding via fashion and style and strategies for legacy brands.
Our mission is to empower individuals and brands to build lasting success through a deep understanding of classic dressing, modern luxury values, and long-term brand strategies.
Our approach
We focus on empowering our clients with the tools, knowledge, and confidence to refine their personal style and brand identity. We offer a holistic ecosystem of services designed to guide you toward a life of abundance and creative fulfillment.
Mission
At Mimi and Classic, our goal is simple: to help audience elevate their identity and creative brand with long-lasting impression, strategic clarity, and a focus on sustainability.
Whether you're looking to refine your personal style or build a brand that resonates with long-term success, we’re here to guide you every step of the way.
GET TO KNOW
Our Core Pillars
Style for Abundance
Empowering professionals and entrepreneurs to define their signature look through classic dressing principles combined with a modern approach.
We offer memberships and personalized styling services to help ambitious individuals attract abundance and align their wardrobe with their career's goals.
Timeless Branding
Guiding niche brands to build their legacy.
Through courses and consultancy, our approach blends luxury strategy with mass-market clarity, creating sustainable foundations for long-term success, consistent revenue, leveraged work and freedom for entrepreneurs.
Mimi and Classic Influence
Elevating niche and luxury brands through PR-led creative direction, content creation, and strategic storytelling. As a media personality and design strategist, Mimi collaborates with aligned brands to shape perception, refine aesthetics, and grow influence with intention.
Testimonials
A brand voice that feels 100% like me!
“Mimi helped me find a brand voice I didn’t know I had—one that feels 100% like me.”
Sarah Zhang
A full transformation of not just the dressing, but how I showed up in business and life
“Mimi’s styling advice shifted not just how I dressed—but how I showed up in my business and life. I finally feel like me, but elevated.”
Emily Nguyen
It’s rare to find someone who understands both the artistry and the strategy behind luxury branding
“Mimi’s creative vision and influencer insights gave our brand new life. It’s rare to find someone who understands both the artistry and the strategy behind luxury branding for a new brand targeting international markets.”
Lucia F., PR Director, Heritage Accessories Label
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